Mission, Vision & Values

Our Mission is to design, source, and supply accessories that elevate everyday style and living. As an employee-owned business, we foster a fun, collaborative culture where every team member is empowered to contribute to our shared success. Driven by excellence, we uphold the highest standards in creativity, sustainability, and service, delivering exceptional value to our customers and communities.

Our Vision is to be the global leader in designing, sourcing, and supplying innovative accessories that elevate everyday style and living while expanding into new markets and product categories. We are committed to nurturing our vibrant, employee-owned culture that fosters creativity, collaboration, and ethical business practices. Together, we aim to shape a future where our products not only inspire customers but also positively impact our communities and the environment.

Market Intelligence

Our customers demand intelligent design, quality at their price point and efficient fulfilment.

That is why we focus on trend research, design intelligence, fabric and print knowledge, fulfilment and service values. We do this with the customer in mind at all times, working within strict sustainability and compliance parameters.

Trend Prediction

Boardmans helps you to keep up to date with trends and product innovation through our extensive research.

We conduct international comparative shopping, seasonal fabric sourcing following catwalk analysis, and gather intel from our teams at source in order to create products that sell.

Design & Development

Our forward-thinking, specialist design team consistently create sell-out product lines due to our accumulated skills, our experience in the sector, and our international set-up.
This enables us to develop great designs with a commercial eye.

Showroom

One of the benefits of working with Boardmans are our on-site showrooms in Manchester, UK and Hangzhou, China.
These are regularly updated each season, to ensure we are showcasing our newest, most exciting product.

An EO Business

We encourage our team to think outside of the box, in order to empower everyone to drive innovation, ultimately contributing to the success of the business, which directly affects us all.